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Natural Hair
Care
Hard & Soft Water - The Story
Rainwater is soft and mineral free, but as
it seeps through the ground it picks up
minerals from the soil and rocks, which give
it its character. By definition, if water
passes through hard rock or peat, it
maintains its softness; conversely, the
softer the rock the harder the water as it
collects minerals, principally calcium and
magnesium, along the way.
We have all experienced the difference in
the application of product & the condition
and manageability of our hair in varying
water areas. Simply put, hard water makes it
more difficult to get a lather encouraging
excess product. As a result, hair tends to
be drier and more prone to damage. In soft
water areas where you need minimal amounts
of product and more rinsing, the effects are
that your locks can be flatter and more
difficult to style.
To combat the “adverse conditions” in each
water area, LUSH has developed Hard,
our shampoo for that water type. It contains
natural softeners which cut down on the
amount of detergent needed, thereby reducing
friction on the hair and potential for
damage, while Soft, for
soft water uses seaweed and salt to build
volume. Both new shampoos will not only
clean the hair gently, but encourage the
healthy function of the scalp. And, what
makes it head and shoulders above the
competition is that hair is noticeably
shinier, full of bounce and volume and is
easy to manage. |
