Natural Baby Shampoo

Baby Shampoo

 
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 …in making effective products out of fresh organic fruit & vegetables, the finest essential oils, safe synthetics, without animal ingredients and in writing the quantitative list on the outside.

We only buy from companies that test for safety without the involvement of animals and in testing products on humans.

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Assisi Natural Baby Shampoo

Natural Baby Shampoo    
Assisi Baby Shampoo is a product from our previous days of Cosmetics to Go.

Our
Natural Baby Shampoo was originally made for our creative team's children and nothing they could buy was good enough for their own kids. This was one advantage of having your own cosmetics company and a lot of expertise, is that you can change the world (or your own part of it) if you need to.

These kids (two of whom now work for Lush) needed the
mildest possible shampoo; we always tested on humans for irritancy but you can't go pouring shampoo into babies' eyes to see if they squeal, nor was it acceptable for a second to do the same thing to animals.

So we devised our own test, the Assisi cell test, so named because it uses a vegetable serum to grow the cells to be tested, not the usual animal serum.

This test was validated scientifically, but it has not yet been adopted as an alternative to
Assisi Natural Baby Shampoo
$5.95
3.3 fl. oz.
$10.95
8.4 fl. oz.
$16.95
16.9 fl. oz.
animal tests and we'd like to see that happen.

You'll hear more about this from us in future. In the meantime, if you have children, you might like to try this – particularly if you care about ending the cruel and absolutely unnecessary tests carried out on animals which are still being carried out for cosmetics ingredients.
     
 
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