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A model prepares to brush their teeth with a toothbrush which has some black toothpaste jelly on it.

Plaque Sabbath

Toothpaste Jelly

Charcoal, liquorice and clove

A perfect circle of black Plaque Sabbath toothpaste jelly, shot from above.
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$12.50

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Vegan Society

For a gentle wash with a great whitening effect, this fluoride free toothpaste jelly has a sweet but spicy clove flavour. As a charcoal toothpaste, it also helps to remove stains while leaving your mouth feel cool and fresh, a perfect allrounder for your regular oral care routine.

How to use:
Scoop out a little jelly with a dry toothbrush, wet and brush. Rinse and spit till your mouth is clear.

How to store:
Pop the lid back on the pot to keep the toothpaste fresh and clean.

Recycling of toothpaste tubes may be improving, but our plastic pots are widely recyclable, and even better, they qualify for our Bring It Back scheme. Return to a Lush shop for money off your next purchase. For local details click here.  

Fighting animal testing

We have been fighting against animal testing since before we opened our first shop, and the fight continues today. We test products on humans and promote, fund and use human biology relevant testing methods entirely animal and animal-product free. Find out more

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