A Lush advent calendar is not just for Christmas
The challenge is set… How to make an advent calendar without the wasteful packaging. The answer? Use recycled materials. Tick. Pack it with full-sized, exclusive products to pamper and play with. Tick. Make it bold and beautiful so it can be kept forever. Double tick.
Picture the scene. It’s 1st December, which means one thing: it’s time to begin the official countdown to Christmas with the advent calendar you’ve been waiting for. A deluxe treasure chest sits before you and a familiar scent surrounds you. Lush Christmas. You can barely contain your euphoria for the products that await you, and the prospect of being able to reuse the beautiful box afterwards fills you with elation.
Sure to surprise and delight, this gift, made for keeps, ups the ante. A limited number have been made - each handcrafted and filled with 24 glorious goodies that will wow the lucky recipient.
2019 saw the first Lush Advent calendar release and this year we are ready to do it all over again, and this time it's vegan! The conception of the gift begins with its design. The gift designers are never a team to do things by halves, so when it came to finally innovating a bespoke Lush advent calendar, they wanted to ensure that the box would be for life, not just for Christmas.
“We’ve wanted to create a Lush advent calendar for a long time, but we’ve always found that the boxes we needed to create would end up being so over-packaged, that it wasn’t justifiable in terms of the environmental impact,'' said Emma Caswell from the gift design team back in 2019.
But staff and customers alike had been asking for it, and the gifts team wanted to deliver. They had an idea that would give the people what they wanted, without leaving piles of packaging that would eventually head to landfill.
“We thought that if we were going to create an advent calendar, we should focus on making it as reusable as possible so that it would be used again and again throughout the year and would become something the customer wanted to keep out on display,” Emma says.
The enchanting pattern emblazoned on every panel means that every time you look at the box, it’s like you’re seeing it for the first time. Not only are the scents that emanate from the drawers striking, but the enticing patterns also make their own statement.
The box is completely handmade in the UK while the ribbon is made from recycled bottles, made into yarn in Italy and the woven into ribbon and printed in the UK, making this a box for keeping. This year's design was created by Sally Kelly from inspiration to create a magical nighttime garden and filled with products for day and night.
Once the boxes are handmade they make their way to the Lush factory to be filled with exclusive body, bath, and hair products - among many more - for you to enjoy.
The calendar box has removable layers with perforations to uncover each product over the 24 days leading up to Christmas, including 6 retro Christmas products and 3 products that are exclusive to gifts. Plus this is the first glimpse of the 2020 Christmas range.
And once you’ve counted your way down to Christmas, you can enjoy reusing this one of a kind box for years to come.