Fewer products, that give you better results.
When the word “discon” ripples around there’s always a sharp intake of breath as people wonder if their favourite will have its fate sealed. We all have our hero products and stories of heartbreak when something treasured has slipped out of production.
As we look towards a future, lockdown presented an opportunity for Mark Constantine to reflect on the present and try every product again and again to get a better understanding of what we are offering. Backed by The Secret Masterplan there were clear criteria:
- Does it serve customer's needs?
- Is it number one in its category?
- Is it part of a cosmetic revolution?
12 weeks, 116 days and a lot of 4pm baths later a clear idea was forming, and with review from Lush analysts, there is a list.
There are bound to be some disappointments but far many more opportunities as we make room to create things that are best in their class - fewer products, that give you better results.
We have a dedicated team of product inventors bursting with ideas that will knock your socks off. For sneak peeks and all the BTS action of what’s to come (make sure you check out our inventor's social media profiles) and check out #lushcommunity.
It will take a while before these are all gone, but as always at Lush nothing is often gone forever. The newly launched Kitchen subscription box is not only a monthly delivery of retro favourites and some surprises, but also offers subscribers a chance to vote on the contents, so maybe your favourite will be back sooner than expected.
Aubergine, Ninja, Black Rose, Blue Gardenia Bath Salt Cube, Calavera, Flight, Geode, Golden Slumbers, Goldrush, Honey I Washed The Kids, Kitsune, Lucky Cat, Roar!, Rocket Science, Rose Butterfly, Rose Clay Bath Salt Cube, Royalty, Strawberries and Cream, Tengri, The Olive Branch, Think Pink, Turtle Jelly Bomb, Yuzu & Cocoa.
Ain't No Mountain High Enough, Angels, Cream, Demons, Double Vitality, Dreamtime Bath Melt, Floating Island, Flowers Barrow, Furze, High Violet, I Want A Pony, Imp-atient, Lets Get It On, Love Is The Way, Magnificent, Mmmelting Marshmallow Moment, One Kiss, Polyamorous, Revelations, Savior, You've Been Mangoed.
Akaname, Bathos, Candy Bubble Brush, Dirty, Erlenmeyer Flask, Excavation, Gold Finger, Keep it Fluffy, Love, Party Popper, Relax... Take A Bath, Return to Emerald City, Sugar Rush, Stargazer.
Naked and Liquid Shower Gels - Almond Blossom.
Shower moisturisers - Argan Dragon.
Shower scrubs - Big Buffy, Easy Peeler, Soya Bran exfoliator.
Shower bombs - Blue Pill, Love, Luck, Meditation shower bomb, Supernatural, Tantric Energy.
Hands - Frangipani Glove, Salted Coconut Scrub.
Deos & Dusting - Greench solid deo, Gymslip, Princess, Sunflower, The Guv'ner Deo (Pot & Naked).
Lotions - Karma Kream naked and potted, Little pot of Energy, Naked Dream Cream, Naked Pansy, Naked Sleepy, Naked Sympathy For The Skin.
Masks - Oat Mask.
Massage and Shimmer bars - Shimmy Shimmy, Tender Is the Night
Balms - Elbow Grease, Ultra balm, Vegelene Shaving - D'Fluff
Facial oils - Amazon primer, Banana skin, Dirty Beard Oil.
Cleansers - Baby Face, Griti politi (All Sizes), Like a virgin (All Sizes), Okame.
Masks - Brazened Honey, Cupcake.
Mouth - Whipstick Lip Balm.
All shades of Beyond Foundation Liquid Foundation.
Lipsticks - Banjul, Bissau, Caracus, Chouf, Dubai, Haarlem. Harare, Havana, Jaipur, Kingston, Kwinella, Lahore, Linz, Lulea, Madrid, Manchester, Mandalay, Maun, Milano, Mogadishu, Paris, Porto Alegre, Porto, Pretoria, Sapporo, Tokyo, Tomsk, Windhoek.
Eyeliners - Calico, Ceriths, Coquina, Cowrie, Periwinkle, Tellin.
Glow Sticks - Ibis, Lark, Peacock, Rock Dove, Sunbird. Loose Bronzer - Desert Island.
Mouthwash - Adam's Apple, Chamomile, Golden Pear, Gospels, Happy Pill, Mandarin, Palma Violet, Pangalactic Gargle Blaster, Sleepy Pill, Spritz, Zephyrus.
Toothy tabs - Before Eight, Bubblegum, Frostbite, Happy Pill, Limelight, Mandarin Fireworks, Miles of Smiles, Neem, Oral Pleasure, Supermineral, Supherb, Top Gum.
Hot oil treatment - Arabian Brights, Hair Doctor, Hercules, Kinky, Marilyn, New, Yuge.
Conditioner - Black Hole Sun, Jungle, Sugar Daddyo.
Shampoo - Blousey, Curly Wurly, I Love Juicy, No Drought pressed dry shampoo, Petal Head pressed dry shampoo, Trichomania.
Styling - Giants Gel, Hair Custard, On Edge, Millennial, Poseidon, Queen Bee, Sunny Day Detangler, The Invisible Dry Oil, There's Something About Rosemary Magnificent
Bingo Star, Birch, Good Day Sunshine, Lemon and McCoconutty, Maypole, Michelle Ma Belle, Milky Bar, Oat Pump, Parsley Porridge, Poppy, Purple Loosestrife, Respect Your Elders, Rock Star, Sexy Peel