Gold clay; white clay is a blend of three different types of clay. All are made of kaolin, but minerals within generate different colours. This blend includes pure kaolin (white colour), white Amazonian clay, and gold clay which is naturally yellow.
Clay cleanses the skin because it absorbs excess oil and water, and becomes a gentle exfoliating paste when mixed with water. Its ability to do so makes it a great alternative cleansing method for skin and hair, if you want to reduce or remove the use of soap and surfactants from your routine.
Because clay also absorbs the moisture present in its environment, it is an excellent ingredient to dry a product's formula and prevent bacteria, yeast, or mould growth. This gives a product a longer life, without the need for synthetic preservatives.