A classic black, vegan staple
"This mascara is so light it feels like I’m not wearing anything and the thin wand makes it so easy to use. It has lasted me so long and will never use another mascara again!" - emilymarielouis
"I absolutely love this mascara. It is a wonderful formula it doesn’t clump. It adds so much length and definition to my lashes but it doesn’t look too fake." - poodle03_71763
Simply sweep onto the lashes for natural, lightweight definition. For added volume, apply a few coats of this gentle, buildable formula until you achieve your desired look.
What's inside counts
This kind, conditioning vegan mascara is infused with Wheatgrass infusion to soften and strengthen the lash hair while providing just the right amount of everyday definition
Fighting animal testing
We have been fighting against animal testing since before we opened our first shop, and the fight continues today. We test products on humans and promote, fund and use human biology relevant testing methods entirely animal and animal-product free. Find out more