Fresh, family recipes that stand the test of time
Just as you pay attention to the labels on your food, it's time to do the same for the ingredients in your skincare. We invite you to take ultra-processed skincare off your plate and treat your skin to the quality it deserves with our seasonal Ultra Fresh ranges.
"For the past 30 years and beyond, Lush has been perfecting this offering: cutting out ultra-processed cosmetics and replacing them with simple, effective formulas made with plenty of whole ingredients, as you would expect a fresh meal to be made."
Written by: Lou Harrison - Ingredient Writer and Coordinator
Updated: May 2026
Read time: 3 minutes
What inspires Lush skincare inventions?
With nourishing ingredients and multi-generational expertise at the heart of our skincare, it’s no surprise that the kitchen has long been at the heart of our business. In fact, Lush can trace inspiration for many of its marvellous recipes to the Constantine family kitchen, which has always sparked creativity for Lush Co-founder and Product Inventor Mo Constantine.
A lover of home cooking, it is not uncommon for Mo to look at the food on her plate, full of healthy, fresh ingredients, and ponder what it might feel like on the skin. Sometimes, those homemade dishes blur the boundaries between recipe and formula invention in the best possible way, as her favourite freshly prepared ingredients make their way onto her face rather than into a saucepan. Come for dinner at the Constantines, and it’s quite possible you’ll be feeding your face with a deeply nourishing face mask infused with a philosophy of care, rather than the famed homemade bread you were expecting.
Mo's daughter Claire, one of the masterminds behind some of our Ultra Fresh products, has inherited her mum’s passion for the power of minimally processed ingredients fresh from nature. If it’s good enough to eat, it’s good enough to go on your skin. She feels passionately that fresh, short-shelf-life products, born from family recipes and plenty of natural, conscientiously sourced ingredients, ensure that we’re delivering values for money every step of the way, while offering an important alternative to the ultra-processed skincare widely available on the high street.
What makes our skincare different to long-shelf-life, ultra-processed skincare?
We believe that the fresher the ingredient, the better it nourishes your skin and hair. That’s why our seasonal Ultra Fresh ranges are packed with super-fresh ingredients. This dedication to minimally processed whole ingredients ensures your skin receives carefully crafted product offerings made by hand in Lush’s own factories and delivered to UK stores sometimes the very day after they are made, so you can enjoy them at their peak. Alongside our year-round skincare favourites, our seasonal menus also offer customers the chance to feed their skin and hair with traditional ingredients and seasonal stories inspired by the time of year.
Claire argues that it makes perfect sense to treat our skin, the body’s biggest organ, with the same care and respect we pay our insides. She’s interested in the wider shift toward replacing ultra-processed foods with whole foods, preferring fresh fruit, vegetables and botanicals, full of naturally active enzymes, vitamins and minerals: "It's a wonderful way to reconnect to nature, as well as treating your skin with the respect it deserves.”
Our herbal heritage
Lush skincare has long been inspired by traditional natural remedies and powerful plant materials. Our herbal heritage means we have over three decades of experience working with whole fruits and botanicals. We weave these beautiful, natural ingredients into handmade, self-preserving formulas that are vibrant, effective and made with a long-term interest in the skin's microbiome.
We don’t stop with family recipes either; there is a wealth of wisdom ripe for the picking in the history books. Our predecessors might not have known the science behind why certain ingredients had the effects they did, but mastery of their craft taught them how to use fresh produce for its naturally beautifying and healing properties. Some of these carefully refined recipes have stood the test of time, providing a foundation for our own creations. Take our gentle soapless cleanser, Angels on Bare Skin, one of Mo’s inventions that uses calming, minimally processed ingredients to care for delicate skin, inspired by an entry in a 1600s book of household recipes and remedies.
The fresh, handmade nature of our Ultra Fresh skincare menu makes it the perfect place to start if you are looking for an alternative to long-shelf-life skincare that contains a high number of synthetic additives. Embrace the vitality of fridge-fresh natural ingredients served at their peak, with minimal processing and maximum care.
We invite you to take a seat at our skincare table and enjoy a cream-of-the-crop, fridge-fresh product range designed to give ‘fresh-faced’ a whole new meaning.
Homepage - Fresh, family recipes that stand the test of time