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Ingredient

Polyvinylpyrrolidone (PVP)

Benefits

Synthetic

PVP forms a thin film over the hair to help prevent moisture absorption. It's considered a binder and coating agent in our cosmetics and also gives our styling products extra staying power.

PVP (or polyvinylpyrrolidone - say that five times fast!) is a yellowish synthetic resin. It's a polymer, or a large molecule made of repeating units known as monomers.

Homepage - Polyvinylpyrrolidone (PVP)