Keep It Fluffy, a bottled, black label perfume, lies flat, with light shining through it, creating an amber cast of light.

Keep It Fluffy


Vanilla, rose and subtle musk

A glass perfume bottle filled with dark amber liquid. A black label reads 'The Perfume Library' and 'Keep It Fluffy'.
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"It reminds me of prancing along Carnaby Street to the B shop! It was the perfume I wore on my wedding day! It is the perfume I’ve receive most compliments on EVER and with good reason." - Dolly Oldeek

"It is hedonistic, potent, floral and long lasting. I've looked for something similar in the years since B closed, but never found it, so I am so glad to see this is back." - terri.westgate

"This is a very grown up sophisticated scent. The rose and the lemon grass stand out and it gives me winter garden vibes alot, I would pair this with that body spray if I wanted a combo for sure!!. I loved the keep it fluffy bubble bar last year because it reminded me of a chanel no5 perfume so was hoping this would smell the same as that . It smells just a teeny tiny bit different to the bubble bar, but overall I'd say it's a good fragrance." - Lush girl1

How to use:

Spritz yourself for soft and gentle scents. Smooth, sophisticated vanilla swirled with rose wraps you in a pink cloud and gently caresses. This powdery, sweet and comforting fragrance was first launched in 2004 under the B Never Too Busy to be Beautiful brand and is now made using regenerative rose absolute from Pakistan.

Fighting animal testing

We have been fighting against animal testing since before we opened our first shop, and the fight continues today. We test products on humans and promote, fund and use human biology relevant testing methods entirely animal and animal-product free. Find out more

Homepage - Keep It Fluffy