How Lush does Handmade Christmas Gifts
Finding the perfect Christmas gift sets can be tricky. But luckily, Lush’s gift team is always up for the challenge. Large or small, each Lush gift is carefully thought out and crafted, from the handmade treats nestled inside, to the final tie of the bow. So let's find out just how Lush does handmade Christmas gifts.
When it comes to the most wonderful time of the year, we all want to ensure that whatever we present receives a warm response. The aim is that by paying extra special attention to every aspect, from box to bath, the lucky recipient will have an extra incentive to keep the boxes, reuse the wrapping paper or upcycle the ribbons. We’re not manufacturing throwaway fillers, but keepsakes that we hope will be treasured.
Handmade on your behalf
From inspiration trips to gathering a team of eager artists from around the business, a lot goes into ensuring that every gift is given the attention it deserves. It is a lot of work to create a range of enticing gift sets from scratch, but no task is too big when you have a group of talented designers waiting in the wings. Once the team is in place, they set to work to imagine a winter collection that is sure to captivate.
Joy that lasts
Keeping the balance of a festive range that can be enjoyed by everyone is important. We want to ensure our gifts have variety, and also that they can live on long after the Christmas lights have been packed away.
Reusable tins, such as Sunset at the Lake, are great to gift as the packaging becomes a gift that keeps giving. Thoughtfully designed to be usable throughout the year, this sunset beauty gives a hint to crisp winter evenings as well as a hint of warmer days ahead.
Not everyone celebrates Christmas and so it was also important that not all gifts explicitly scream Christmas. Some people like to buy our festive collection for other occasions too, such as Eid or a birthday. A gift like Celebrate Good Times is great because there is no reference to Christmas at all, but it still manages to capture the magic of the winter season.
Thinking outside the box
Tins, tubes, hatboxes; it’s not only the artwork of a gift that takes careful consideration. The material is just as important. In this year’s Christmas range you’ll find some gift wrap made from unexpected materials that would otherwise go to waste - such as banana fibre, made in Zambia, and Lokta paper made from Lokta plant in Nepal.
Packaging with principles
If you tend to be left flummoxed by what to do with all that wrapping paper after all the presents have been unveiled, you can do the simple scrunch test: If you can scrunch it and it stays scrunched, it means you can recycle it. If it springs back open, it’s non-recyclable. Fear not, though, all of Lush’s paper is recyclable and reusable, even the shimmering foiled patterns.
Want to minimise the packaging even further? Luckily enough, we’ve thought of that too. This year we present you with a gift wrap like never before, such as Santa’s Spaceship product holder, expertly crafted to fit your chosen products perfectly.
Knot just for Christmas
Perhaps what you really want is for the wrapping on the gift you present to be kept forever or regifted in the future? With Gift Wrapping, you’re covered. Originally a tradition in Japan, this fabric wrapping is reusable and eliminates the need for throw-away packaging. At Lush, you’ll find Knot Wraps made from recycled plastic bottles, organic cotton, and vintage materials. There are endless reasons to Knot Wrap, and after celebrating 10 years of Knot Wrapping at Lush, we’ve been able to see the positive impact it has on the environment. Since 2009, over 50,000 kilograms of vintage scarves have been upcycled.
With Christmas 2021 fast approaching, incredibly it will soon be time to start thinking about next year’s festive selection boxes. Is it possible to be Christmassed out? According to Suzie Hackney, creative director of the gifts team, no.
She explains: “It never gets boring. We only have about four months off Christmas every year, but once you see the range in the shop again in September it’s exciting - you wonder what people are going to like. And then you have more learnings for next time.”
The dedication the gifts team puts into every gift means that all you have to do is choose the one you think your loved one will appreciate the most. Thanks to the time, passion and precision that goes into every range, you can be safe in the knowledge that whichever gift you choose will be ethically sound, and gratefully received.