The book "Time For Magic" by Jaime Reid is laid flat on a wooden table surrounded by multiple slices of the four different soap slices designed for Lush with the inspiration of Jaime Reid's art.


Time For Magic by Jamie Reid


A Shamanarchist's Guide to the Wheel of the Year

The image shows the cover for the book "Time For Magic" by Jamie Reid. The cover is a muted white with the title in large black letters. There is a large glitch-style circle and star in the centre.
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It’s Time for Magic. Punk meets druidry in the mesmerising world of visionary artist Jamie Reid. Feast your eyes with this enchanting overview of Reid’s incredible work, entwined around the eight seasonal festivals of the pagan Wheel of the Year.

Jamie was a radical protest artist who used his art to rally against social and cultural injustices, which resonates with the campaigning heart of Lush.

In this new book, Stephen Ellcock and John Marchant, gallerist, curator and art director who represents the Jamie Reid Archive, introduce Jamie’s life, legacy and love of making trouble. John provides deep insight into Jamie’s work, and Philip Carr-Gomm, Chief Druid of the Order of Bards, Ovates & Druids (of which Jamie was an Honorary Bard) writes about the Wheel of the Year, and how it can help us find a new way of being in this era of climate crisis.

Throughout Jamie’s career, he collaborated with a number of performers and designed the album covers for Lush’s music director, musician and fellow druid Simon Emmerson’s band, Afro Celt Sound System. Simon sadly passed away a few months before Jamie in 2023.

Time for Magic features artworks that inspired the invention of four beautiful new Lush soaps: Alban Eilir Spring Equinox, Alban Hefin Summer Solstice, Alban Elfed Autumn Equinox and Alban Arthan Winter Solstice. These were created in honour and celebration of Simon’s life.

We are delighted to offer this beautiful book and invite you to take some Time for Magic of your own.



Your order will be expertly protected against impact during transit by biodegradable Eco Pops, compostable packaging nuggets made from potato starch! They're easily dissolvable in water or soil.

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