YOU + LUSH HAVE DONATED OVER $100M

Thank you for supporting animals, people and the planet with over $100 million!

Let’s celebrate this extraordinary milestone!

Since 2007, Lush has supported grassroots organizations and activists through multiple programs, enabling them to continue their work for human rights, animal protection and the environment. Through our giving streams, together we have raised over $100 million and made over 19,000 donations globally, thanks to the support of our amazing customers. 

When you shop at Lush, it's not just our hero charitable giving product Charity Pot that supports animals, people and the planet. Your purchases support granting and campaigning and bi-annual awards such as The Lush Prize. Based out of the U.K., this £250,000 prize fund rewards those working to remove animals from safety testing, including scientists for their developments of new approach (non-animal tested) methodologies. Additionally, the Spring Prize is a £200,000 prize fund, which awards prizes to regenerative practices and those repairing the earth’s damaged systems. It is currently open for applications.

To align with the commitments laid out in our Ethical Charter, our campaigns challenge some of the biggest issues of our time and are often accompanied by a limited-edition product to raise funds. Almost 50 of these products have been launched so far, including the first in the U.K. in 2008: the Guantanamo Garden Bath Bomb raised money for Reprieve, a human rights organization, to support their work seeking justice for those imprisoned without trial in Guantanamo Bay. We continue to campaign on little-known issues to this day and we promise to keep on going. 

Our advocacy campaigns in North America have brought the important issues of our time to the public, turning our shops across the continent into activist hubs again and again. To date, we have hosted over 50 campaigns in our shops. Here are a few of our favorites.

In the fall of 2016, we called for an end to the trophy hunting of grizzly bears. Our short documentary, Trophy, asked viewers to take action to protect bears. Through the sales of the Great Bear Bath Bomb we raised $200,000. We also delivered a combined 130,000 signed postcards to policymakers in Canada and the United States. In August 2017, the British Columbia government announced a province-wide ban on trophy hunting grizzly bears that went into effect on November 30, 2017.

In 2018, we campaigned to declare that trans rights are human rights. We raised $450,000 with the Inner Truth Bubble Bar and spread awareness about how to join the movement to ensure that every person has the right to live as their authentic self without fear of discrimination. Additionally, we created and distributed 45,000 How to be a Trans Ally Handbooks and a series of short videos with the trans community.

And in 2023 we stood in solidarity with Indigenous women around the world for land, water and life. We highlighted how frontline defenders are harassed, criminalized and killed for defending land and protecting water from pollution, privatization and destruction. Sales of the Guardian Of The Forest Bath Bomb raised $350,000 to support 14 Indigenous-led organizations around the world. In collaboration with Movement Rights and Casey Camp-Horinek, we produced a minidocumentary called Water Has a Memory.

End of an era: The pot that has done a lot

When our Co-founder and CEO Mark Constantine formulated and launched Charity Pot in April 2007, he hoped it would raise £1m for small charities, campaigning groups and other good causes. The aim was to donate small grants to the grassroots activists causing mischief and he envisioned creating absolute chaos if we managed to raise a million from Charity Pot. In the past 17 years, it has exceeded all expectations and is the biggest contributor to Lush’s giving, making up three quarters of over $100 million.

Through North American sales of Charity Pot, we have supported over 3800 organizations across 87 countries with $70 million in grants. A little mischief goes a long way and through sales of Charity Pot we've been able to create generational impact. We built ten "Bottle Schools" in Guatemala with our partner Hug it Forward, which has eliminated 15 tons of inorganic trash and provided over 5000 students a year with places to learn. 

Sowing chaos brought forward projects such as Social Compassion in Legislation. This project successfully advanced animal rights at U.S. state/federal levels and Animal Alliance (a key player in ending animal testing for cosmetics in Canada in 2022). 

Many of our partners do this work with love and creativity, like the folks at PangeaSeed, which uses innovative art and awareness to protect keystone species and their habitats worldwide.

While we’re celebrating this momentous milestone, the company feels it is a good time to pause Charity Pot, to reflect on charitable giving as a whole and assess the funding needed to meet the current challenges the world faces at this critical time.Charity Pot will be leaving our shelves this fall, but our campaigning and fundraising products will not be disappearing. 

Everyone here at Lush put on their dancing shoes to celebrate this 100 million milestone together. Staff and customers around the world are dancing to a new song with a specially choreographed dance, bringing joy to Lush shop floors.

The next phase of Lush giving

Giving at Lush is now entering a new era. Our biannual prizes will continue and we'll keep supporting human rights, animal protection and the environment. We'll be raising money with important and timely campaigns, with products that reflect the cause.

An example is our Watermelon Slice Soap ($11.30 per ¼ lb), currently on sale with 100% of the profit going towards childhood mental health services in Palestine. 

This year we will also be launching “Keystone Products”, taking inspiration from keystone species: those that act as ecosystem engineers, regenerating the landscape for other species. Each Keystone Product will be sold to raise money for a project in a priority landscape around the world and we’ll have at least one for sale at any time.

The projects funded through a Keystone Product will be designed to incorporate at least two of the following: regenerating landscapes for threatened wildlife, protecting a keystone species, or developing human-focussed solutions (from addressing human-wildlife conflict to supporting sustainable livelihood opportunities). The first Keystone Product launch will be announced soon. 

Even after 100M we won't slow down. Let's keep on changing the world together and LEAVE IT LUSHER THAN WE FOUND IT.