Ingredient

Ammonium Laureth Sulfate

Ammonium Laureth Sulfate is a surfactant. Surfactants are partly water-soluble and partly oil-soluble, which allows oil and water to mix. Surfactants are obtained by catalytic reduction of fatty acids, such as those in coconut oil and palm kernel oil.

When this safe synthetic ingredient comes in contact with water, it creates a rich cleansing lather that can trap oil-based dirt from the hair, allowing it to be rinsed away. Ammonium laureth sulfate allows you to work shampoo through the hair more easily, giving the fresh and clean feeling we'd expect from a shampoo; surfactants also leave the hair feeling conditioned and soft. All of our sulfates are safe synthetic surfactants with a long history of safe use. We use these ingredients in concert with fruit juices, clays and powders and essential oils in our haircare to cleanse the hair.