Not A Date To Celebrate

Take action

<a href="https://www.change.org/p/australia-day-jan-26-not-a-date-to-celebrate">Take action</a>

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Learn More

<a href="https://www.lush.com/au/en/a/not-a-date-to-celebrate-2026">Learn More</a>

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Australia prides itself on being diverse and inclusive, yet celebrating on January 26 continues to ignore the voices and lived experiences of First Nations people. For many, this date is not a celebration, but a day of survival and a reminder of ongoing colonial harm.

Everyone has a role to play, and choosing to stay neutral is choosing complacency.

This year, we’re supporting Clothing The Gaps by releasing our limited-edition Always Will Be soap. Designed in consultation with Mob, 75% of the sales price (excl. tax) is donated to fund their education and advocacy work that drives real social change.

If you’d like to help push for a respectful change to the date, you can <a href="https://www.change.org/p/australia-day-jan-26-not-a-date-to-celebrate">add your voice here</a>