Dirty

We’ll let you in on our dirty little secret. Refreshing spearmint, uplifting neroli and deodorising sodium bicarbonate keep your teeth sparkling and breath kissably fresh — for when all you want to wear is your dazzling smile.

At Lush we take your teeth very seriously, after all, a well-looked-after smile is the most anti-ageing thing you can put on your face. That’s why, we test all our toothcare products with an independent laboratory for Relative Dentine Abrasivity (RDA), Relative Enamel Abrasivity (REA), Pellicle Cleaning Ratio (PCR) and X Shades Whiter. It all sounds very technical, but these tests help you find the toothpaste that’s just right for you at any given time.

For more information on how these tests were performed, and what they mean for your teeth, please follow this link.

What's in it for you?
Ideal for everyday brushing.

• REA 9.87: medium abrasivity, perfect for an everyday clean.

• RDA 92: medium abrasivity to keep smiles sparkling.

• PCR 109.7: gently lifts every day surface stains.

• Shades Whiter: after 1 weeks brushing, teeth were 2.59 shades lighter*.

*Results based on tests measured against the VITA® Bleached guide industry standard shades.

Leaving the world Lusher than we found it
Our neroli oil comes from Egypt where the bitter orange blossoms are hand-picked and distilled as soon as possible to obtain the highest quality oil.

This self-preserving product is formulated to stay fresh and effective without added synthetic preservatives.

Find out more here.

How to store:
Pop the lid back on the pot to keep the toothpaste tabs fresh and dry.