Someone spritzes a square cork lid with the black label perfume Grassroots, against a purple background.



Sophisticated scent with a radical edge

A glass perfume bottle with a cork lid, filled with an amber liquid. A black label reads 'The Perfume Library' and 'Grassroots'.
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It’s love at first spritz! Floral notes unfurl into an evocation of grassy, woodland wonderlands. Grassroots is a fragrance that helps you do good, while smelling good. It’s a perfume that contributes to ecological and social health throughout its supply web, while funding action in the areas of animal protection, human rights, and the environment. With every purchase, 100% (minus government sales tax) is donated into the Charity Pot fund.

Inspired by regeneratively grown ingredients within Grassroots fragrance, the perfume is crowned by a carbon-positive cork lid.

This scent is truly a love letter to the living world.

Could you be eligible for a grant? Read the guidelines here.

Ready to apply? Fill in the application form here.



Your order will be expertly protected against impact during transit by biodegradable Eco Pops, compostable packaging nuggets made from potato starch! They're easily dissolvable in water or soil.

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Fighting animal testing

We have been fighting against animal testing since before we opened our first shop, and the fight continues today. We test products on humans and promote, fund and use human biology relevant testing methods entirely animal and animal-product free. Find out more

Homepage - Grassroots