Natural brown hue
Naked mascara is a Lush innovation that epitomizes our values, from the beautiful, vegan ingredients to being completely free of plastic waste. We make the base with gentle butters and waxes to coat the lashes with a protective layer, distribute the pigment evenly, and help the product stay in place. Apply with one of three included wands, each designed to give different effects, from the thick wand that adds thickness and volume, the one-sided comb that adds definition, to the wand with the circular end which separates lashes.
- Eco-friendly and zero plastic waste
- Vegan and cruelty-free
- Includes three wands
Environmental benefit: The wands which have been made exclusively for Lush from non-toxic polypropylene, and feature non-plastic, bio-based eco-flex heads designed for smoother application.
How to Use: Hold your chosen naked mascara with clean, dry fingers. Lightly wet the tip of the brush and place into the mascara shape using very minimal water. Rub the brush around the inside of the product in circular motions, making sure there is enough product coating the brush. Brush through lashes, just as you would with any other mascara.
How to Store: When you’re done, rinse the brush thoroughly and leave it to air dry. Shake your naked mascara to remove any remaining water and leave it to dry.Pop your wand in the insert part of the box and leave to dry.
*occurs naturally in essential oils.
Fighting animal testing
We have been fighting against animal testing since before we opened our first shop, and the fight continues today. We test products on humans and promote, fund and use human biology relevant testing methods entirely animal and animal-product free. Find out more