We were thinking outside the box (or tube, in this case) when we designed this lash and planet-friendly mascara that's made with gorgeous vegan ingredients and zero plastic packaging. Beautiful waxes and butters coat the lashes with a protective layer, create definition, distribute the pigment evenly and help the product stay in place. Plus, included are three wands to choose from for different effects, from a thick wand to add thickness and volume, a one-sided comb for added definition, to a wand with a circular end that separates lashes.

Benefit bullet points:

- Eco-friendly and zero plastic waste

- Vegan and cruelty-free

- Includes three wands

Environmental benefit: The wands which have been made exclusively for Lush from non-toxic polypropylene, and feature non-plastic, bio-based eco-flex heads designed for smoother application.

How to Use: Hold your chosen naked mascara with clean, dry fingers. Lightly wet the tip of the brush and place into the mascara shape using very minimal water. Rub the brush around the inside of the product in circular motions, making sure there is enough product coating the brush. Brush through lashes, just as you would with any other mascara.

How to Store: When you’re done, rinse the brush thoroughly and leave it to air dry. Shake your naked mascara to remove any remaining water and leave it to dry.Pop your wand in the insert part of the box and leave to dry.