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A model prepares to brush their teeth with a toothbrush which has some orange toothpaste jelly on it.


Toothpaste Jelly

Gentle, relieving clove bud

A perfect circle of orange Soother toothpaste jelly, shot from above.
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Vegan Society

Soother gently cleanses, and you guessed it—soothes! Give your mouth a little TLC with calming clove bud, stimulating aniseed and cherry-tasting almond essential oil. This jelly is perfect for those with sensitive teeth and gums. Let its bold ingredients tenderly clean your mouth to provide the ultimate clean. Made in Canada.

How to use

Scoop out some jelly onto a dry toothbrush, then add water and use as regular toothpaste.

Fighting animal testing

We have been fighting against animal testing since before we opened our first shop, and the fight continues today. We test products on humans and promote, fund and use human biology relevant testing methods entirely animal and animal-product free. Find out more

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