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A model prepares to brush their teeth with a toothbrush which has some black toothpaste jelly on it.

Plaque Sabbath

Toothpaste Jelly

Charcoal, liquorice and clove

A perfect circle of black Plaque Sabbath toothpaste jelly, shot from above.
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Vegan Society

Get back to black with this gently-polishing jelly. We've added plenty of activated charcoal plus some invigorating menthol crystals and soothing clove bud oil to keep your smile bright and your breath smelling fresh. A blend of Brazilian orange and tangerine oils add a citrusy sweetness while a liquorice root infusion leaves you ready to rock. Made in Canada.

How to use

Scoop out some jelly onto a dry toothbrush, then add water and use as regular toothpaste.

Fighting animal testing

We have been fighting against animal testing since before we opened our first shop, and the fight continues today. We test products on humans and promote, fund and use human biology relevant testing methods entirely animal and animal-product free. Find out more

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